Learn how to sell macramé for profit. From pricing and photographing to marketing on Etsy and beyond, turn your craft hobby into a successful side hustle.
From Hobby to Business
For many makers, macramé begins as a soothing pastime. But with demand for handmade home décor growing, hobbyists are discovering a new opportunity: turning their craft into a side hustle. Platforms like Etsy, Instagram Shops, and local craft fairs make it easier than ever to sell unique pieces to a global audience.
Step 1: Pricing Your Work Fairly
One of the hardest parts of selling handmade items is setting the right price. A simple formula helps:
Materials cost (rope, wood dowels, beads, etc.)
Time invested (pay yourself an hourly rate that feels fair)
Overhead (packaging, shipping, listing fees)
Profit margin (so your business is sustainable)
👉 Example: If a wall hanging costs €12 in rope and took 5 hours at €10/hour, the base is €62. Add overhead and profit, and your selling price might be around €75–€85.
Step 2: Photographing Your Macramé
High-quality photos are non-negotiable in online selling. A few tips:
Natural light is your best friend. Shoot near a window for soft, even lighting.
Context matters: hang your wall art above a sofa, or show plant hangers with real plants.
Detail shots: capture the knots, textures, and fringes up close.
Great photos don’t just sell the product — they sell the lifestyle that comes with it.
Step 3: Marketing Your Creations
Where to sell:
Etsy — the go-to for handmade crafts with built-in buyers.
Instagram & Pinterest — ideal for visual storytelling. Show work-in-progress shots, reels, and styled rooms.
Local markets & fairs — a way to connect with customers in person.
Marketing tips:
Use keywords like “boho macramé wall hanging” or “handmade plant hanger” in your titles.
Tell the story of your craft — buyers love knowing it’s made by hand.
Offer bundles (e.g., plant hanger + small wall hanging) to increase average order value.
Step 4: Scaling Beyond Etsy
Once you gain confidence, think bigger:
Create tutorials or PDF patterns for other crafters.
Wholesale to boutiques looking for handmade decor.
Launch a personal website to own your brand and customer list.
Each knot you tie doesn’t just build your craft — it builds a potential brand.
Ready to start selling your macramé? Begin with confidence by planning your rope needs with the Macramé Rope Calculator. It helps you cut costs, reduce waste, and price your products more accurately.
